OUR STORY

#HumNahinRukenge

ATICX™ as a brand is built for the Sportsperson within ‘You’. As a team, we aim to reach millions of people striving hard to achieve what they desire. Connecting everyone together right from the grass root level, ATICX™ presents you an inspiring collection of everyday wardrobe & workout that reflect the real ‘you’.

Our ActiWear collection channelizes the inner superhero within you by keeping you stay super fresh, dry and light throughout the games, practice or workout. Engineered with FlexDRY technology and an UV shield finish, our collection is most breathable and keeps you 360 degree flexible.

With our campaign #HumNahinRukenge, we strive connecting & empowering every section of the society. We push them to finish strong in whatever work they are involved in.

So, what are you waiting for? Come and Join hands with a brand that commits you to be more- fit!

Mission

ATICX™ has been created with a mission to inspire and guide millions of people deprived of adequate resources. ATICX™ aims to help those people achieve their fitness goals and reflect out their real personalities bringing out the fittest, happiest and most confident version of themselves.

Vision

ATICX™ connects to a wider section of society and envision bringing out the best in every single person associated with it. We, as a brand, lay a stronger focus on the future of our young generation.

We are dedicated to create quality apparel for every day wear paired with versatility and innovation.

#ProjectASHA

At ATICX™, we believe that the real revolution starts when you start empowering others, and what’s better than empowering our future— the youth of our country.

With our #ProjectASHA initiative, we aspire to reach millions of children in India who strive every day to become the best version of themselves. Our goal is to help them achieve their goals by giving them all the possible support.

To help us in our journey, we have partnered with Khel Khel Mein Foundation (KKMF). Started in the year 2013 to expose children from low-income communities to Sports, they have worked with over 10,000 children across 80 schools in Delhi through their programs. We believe that Sports, just like Education, is the right of every child.

Let’s turn it into a revolution because Together, we can!

Learn more about #ProjectASHA.

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